Fashion Icons and eBay Join Forces to Fight Knockoffs, Counterfeits
Calvin Klein doesn’t want you to buy counterfeit goods. Nor do Tommy Hilfiger, Diane von Furstenberg and Donna Karan, for that matter.
Those are just a few of the fashion industry luminaries who partnered with eBay (EBAY) to send a message to consumers to “just say no” to counterfeit merchandise via the “You Can’t Fake Fashion” campaign.
The campaign marks a partnership between eBay, which bills itself as the world’s largest online marketplace and fashion destination, and the Council of Fashion Designers of America, to tsk tsk fakes and raise a glass to original design.
To that end, 50 CFDA designers — from the aforementioned players to Rachel Roy, Tory Burch and Jason Wu, each customized a $150, one-of-a-kind summer tote bearing the tag line “You Can’t Fake Fashion.” The bags sold out on eBay on July 11 within a couple of hours of going on sale.